WORK EXPERIENCE
adabay GmbH | December 2023 – Present
Creative Director
- Lead and inspire a cross-functional team in a UX/UI agency, fostering a high-performance, collaborative, and innovative work environment focused on human-centered design.
- Scale the team through workflow optimization and structured process improvements, while ensuring top-quality outputs through rigorous reviews. Implemented process enhancements that saved 30 hours per month, enabling the sales team to deliver elevator pitches independently.
- Oversee projects from pitch to deployment, managing quotation, strategy, concept, design, and development while maintaining a future-oriented vision.
- Redesigned and modernized brand standards across websites, social media, sales materials, and exhibition stands, ensuring alignment with evolving market trends.
October 2023 – today
Certified Training: Customer Experience Manager & Leadership
- Professional Scrum Master® I (PSM I®)
- Professional Scrum Product Owner® I (PSPOI®)
- Employee Management
Smart Agent GmbH | May 2023 – November 2023 (Startup & 7 months interim project)
Creative Consulting
- Developed the strategy and concept for a real estate platform, shaping its UX/UI and service design to enhance user experience and brand identity. Created data-driven user personas to refine customer journeys and improve engagement.
Amazon Ads | April 2017 – April 2023
Senior Art Director & Vertical Creative Lead
Led multi-year strategic partnerships for brands across consumer electronics, entertainment, toys, CPG, financial services, hospitality, and automotive sectors, executing 360° campaigns across EMEA, the US, Canada, and Japan.
- Built and managed strategic stakeholder relationships with CMOs, Marketing Directors, and Senior Leadership at Fortune 500 companies.
- Defined and executed human-centered design strategies to optimize customer engagement, including the ‘PC Finder’ project for Intel & Microsoft (still in use after 3+ years).
- Led revenue forecasting, sales training, and resource planning to drive strategic growth.
- Spearheaded process optimizations, improving creative efficiency and reducing campaign development time.
- Cross-functional collaboration: Partnered with Amazon’s internal teams (Alexa, Twitch, Prime Video, Prime Music, Retail, IMDb) on integrated digital experiences.
- Managed and mentored an Art Director, freelancers, and interns.
- Rolled out the Employee Advocacy Platform (EveryoneSocial) across EMEA, strengthening internal engagement and communication.
Amazon Advertising | March 2016 – March 2017
Art Director
- Led Amazon Ads' pitch department for custom solutions (Brand Innovation Lab) in Germany, managing end-to-end campaign ideation and execution.
- Designed and facilitated workshops for clients and agencies at both national and international levels.
- Developed and presented corporate communication strategies to clients, agencies, and internal teams.
- Consistently received top-tier ratings, resulting in expanded responsibilities.
Amazon Media Group | April 2015 – March 2016
Team lead Designer
- Managed capacity and resource planning, optimizing team workflows and efficiency.
- Led the design team, focusing on maintaining a high creative standard, quality assurance, and process improvements.
Amazon Media Group | December 2013 – April 2015
Visual Designer
- Led service design initiatives, including UX/UI optimization for Amazon Media Group’s digital platforms.
- Designed and implemented onboarding and training programs for eight freelance designers.
Plan.Net, Serviceplan Group | August 2012 – November 2013
Junior Art Director
- Designed UX/UI solutions for various landing pages and advertorials.
- Contributed to creative pitches for high-profile clients, including Disney, HRS, Olympia, and BMW Mini.
12snap | June 2010 – July 2012
Junior Graphic Designer
- Created the concept and design of a mobile platform for Nokia US.
EDUCATION
March 2005 - April 2010
University Degree in Design, Diplom Designer
Pforzheim University - Faculty of Design
September 2008 - January 2009
Exchange Student
NSCAD University, Halifax, Canada
INTERNSHIP
Zut Alors Inc., New York
Factor Design GmbH & Co KG, Hamburg
magnolia werbeagentur, Mannheim
KEY SKILLS & TOOLS
Key Skills:
- Human-Centered & Service Design, Process Optimization
- Design Thinking, Data-Driven Decision Making, Agile Methods
- Leadership & Cross-Functional Collaboration
- Brand & UX/UI Strategy
- Stakeholder & Customer Experience Management
Software & Tools:
Adobe Creative Suite (Xd, Ps, Ai, Id, …), Figma, Sketch, Jira, Miro, Salesforce, Asana, Microsoft Office, ChatGPT, Kaiber, MidJourney
REFERENCES
Duncan Mackie
Head of Europe, Amazon Band Innovation Lab Mackdunc@amazon.com
Dom Dressler
Design Director, Doctolib,
dominik.dressler@gmail.com
INTERESTS
Hiking (Everest Basecamp, Alps Crossing),
Interior Design, AI & Emerging Technologies,
Data-Driven Innovation