WORK EXPERIENCE
December 2023 – today
Creative Director, adabay GmbH
- Leading and inspiring a dynamic team of four talented designers, driving them to deliver high-quality user experiences while fostering a collaborative and innovative work environment. Ensuring each team member grows and excels through ongoing development and support.
- Scaling the team by implementing efficient workflows, fostering skill development (udemy, internal trainings, inviting external specialists to deliver presentations) and leveraging technology like the use of Ai.
- Overseeing multiple projects from initial pitch to final deployment, managing all stages including quotation, strategy, concept, design, and development. Maintaining a forward-thinking vision and ensuring excellence at every step.
- Ensuring the highest quality of all creative outputs by rigorously reviewing and approving work before publication. Committing to continuous improvement and simplification of processes, ensuring results are consistently delivered to the highest standards. Saving 30 hours per month in the creative team by scaling a mechanism, enabling the sales team to independently deliver an elevator pitch.
- Establishing and maintaining brand standards and ensuring consistency across all creative outputs (website, sales materials, social media, exhibition stand). Implementing brand governance processes and continually evolving corporate design to align with changing market trends and company objectives.
October 2023 – today
Certified Training: Customer Experience Manager & Leadership
- Including additional qualification im project management,
PRINCE2®Foundation Edition 6, PRINCE2® Practitioner Edition 6 - Professional Scrum Master® I (PSM I®)
- Professional Scrum Product Owner® I (PSPOI®)
- Employee Management
May 2023 – November 2023
Creative Consulting, Smart Agent GmbH (Startup & 7 months interim project)
- Creating concept and strategy for a real estate platform, including look and feel, tone of voice, and product experience
April 2017 – April 2023
Senior Art Director, Amazon Ads
- Vertical Creative Lead Consumer Electronics (equivalent to Creative Director job description since 2021) including Forecast Calls and Revenue Responsibility, Sales Trainings, Escalations, Resource Planning, Quality and Assurance
- Creative Lead for multi-year strategic partnerships across consumer electronics, entertainment, toys, CPG, financial service, hospitality and automotive brands across Europe, US, CA and JP. 360° pitches and campaigns from research, concept, presentation to UX/UI execution for brands together with internal divisions like Alexa, Twitch, Prime Video, Music, IMDb (‚PC Finder‘ for Intel/ Microsoft returning overwhelming customer feedback and still in use after 3 years), and on ground activations (Disney Xmas Shop Berlin)
- Strategic client relationships (Marketing Directors Samsung, Bosch; MD Germany Seat; MD Germany Disney)
- Selection and EMEA-wide roll out of employee advocacy platform (EveryoneSocial)
- Interim disciplinary management (Art Director, Intern, Freelancers)
- Job Level Promotion Sr. Art Director
March 2016 – March 2017
Art Director, Amazon Advertising
- Leading Amazon ads pitch department for custom solutions (Brand Innovation Lab) in Germany. Preparing, leading and moderation of workshops with clients and agencies both nationally and internationally
- Creating corporate communication strategies and presenting those to clients, agencies and internal teams
- Top Tier ratings leading to extended responsibilities
April 2015 – March 2016
Team lead Designer, Amazon Media Group
- Efficient capacity and resources planning
- Team leader design, with focus on creative bar, quality and building quality assurance
December. 2013 – April 2015
Visual Designer, Amazon Media Group
- Service design (incl. UX/UI)
- Onboarding and training of 8 freelancers
August 2012 – November 2013
Junior Art Director, Plan.Net Solutions GmbH (Serviceplan Group)
- UX/UI design for various landing pages/ advertorials
- Creative pitches for Disney, HRS, Olympia, BMW Mini
June 2010 – July 2012
Junior Graphic Designer, 12snap
(mobile advertising agency)
- Concept and design of a mobile platform for Nokia US
- Design mobile websites and apps
- Service design (incl. UX/UI) for Nokia and GSK
- Creative pitches for Coca Cola, Yellow, Dominos
- Mentoring interns
EDUCATION
March 2005 - April 2010
University Degree in Design, Diplom Designer
Pforzheim University - Faculty of Design
September 2008 - January 2009
Exchange Student
NSCAD University, Halifax, Canada
INTERNSHIP
Zut Alors Inc., New York
Factor Design GmbH & Co KG, Hamburg
magnolia werbeagentur, Mannheim
REFERENCES
Duncan Mackie
Head of Europe, Amazon Band Innovation Lab Mackdunc@amazon.com
Dom Dressler
Design Director, Doctolib,
dominik.dressler@gmail.com
TOOLS
Adobe Creative Suite (Xd, Ps, Ai, Id, …), Figma, Sketch, Jira, Miro, Salesforce, Asana, Microsoft Office (word, ppt, excel), ChatGPT, Kaiber, MidJourney
INTERESTS
Hiking (Everest Basecamp 2016, crossing
the alps 2021) baking (especially motif cakes) interior design, films & books, graphic & design trends, AI