WHISKY TASTING LIVESTREAM
BACKGROUND
The single malt whisky market is flooded with over 6,000 search results on Amazon. Whether you're a seasoned whisky lover or a novice, navigating this vast selection can be overwhelming. Unfortunately, access to whisky tasting experiences is often limited, leaving customers without real-time reviews to help them make their choice. Our task was to shed light on the German and UK markets and educate customers on the distinctive tastes and exceptional qualities of each product.
SOLUTION
For this campaign, we partnered with production agency Groovy Geeko to create a unique livestream experience. During a one-hour digital tasting on Amazon, viewers were professionally guided by a whisky master. This was complemented by an interactive "Ask a Question" feature that allowed viewers to ask their own questions that were answered live.
Loving this event from the comfort of my own home! Such an amazing collection!
Billy from the UK
Hi from Germany again! Just want to let you know - excellent live tasting, many of my questions are already answered. Loveley!
Simon from Germany
RESULT
The live session attracted over 27,000 viewers and sparked extensive interaction with more than 500 questions submitted by viewers from the UK and Germany. At the same time, Amazon's homepage registered impressive 5 million views. As a direct result, revenues increased by an extraordinary 94% on the day of the livestream.
PRESS COVERAGE
Forbes article about the concept
CIPR Excellence Awards 2021 (1st place - Best Use of Digital and Social Media)
Marketingweek.com
W&V
BACARDI CASE STUDY VIDEO