HI! I’m Heike, a Creative Director with over 15 years of experience leading and scaling high-performing design teams at Amazon and top digital agencies like Serviceplan Group and adabay.
I’m passionate about UX/UI design, human-centered design, and building strong brand identities while ensuring consistent, high-quality creative across all channels. My expertise lies in implementing streamlined processes that enhance team productivity, leveraging technology and skill development to achieve scalable impact.

With over 50 hiring interviews conducted, I’m dedicated to recruiting and nurturing top talent, driving efficient workflows, and delivering innovative solutions. Having led campaigns for 300+ brands, including €3 million+ projects for Samsung, Microsoft, Bosch and Disney, I focus on aligning strategic branding with user needs to maximize engagement across touchpoints.

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